Today, December 12, 2010 Playfirst, Inc. and Big Fish Games officially announced they have entered into a multiyear affiliate agreement according to which Big Fish Games will be in charge of handling online sales and downloads at www.playfirst.com while Playfirst, Inc. the game developer billing themselves as "a leader in interactive entertainment for women" will focus more on development games for numerous platforms.

What does this mean to a customer? That's actually a good news, since all of the titles at www.playfirst.com are now $6.99 versus the former regular price of $19.95 and $9.95 - a Playpass Price.

Seems like the brand-new titles by Playfirst, Inc. are going to be published at www.BigFishGames.com and Playfirst.com at the same time, thus, they will be available for a wider audience.